Fortune uses nine key attributes of reputation to rank and select the most admired companies. Tupperware Brands was noted for global competitiveness, ranking first within the industry in that category. The company ranked second in innovation and use of corporate assets in its industry. Other criteria contributing to the ranking include social responsibility, people management, quality of products/ services, quality of management, financial soundness and long-term investment value.
The Fortune World's Most Admired Companies list is seen as the report card on corporate reputation. Over 660 companies, from 29 countries around the world, were surveyed by over 4,000 participants in the process of creating the 2015 list. The rankings reflect the observations and opinions of industry executives, directors and analysts.