Tupperware is known for its dry storage range which was promoted in the June’2011 campaign. The interesting ad bade good bye to stale food as you said hello! To Tupperware Modular Mates. The campaign on ground covered 12 cities with stalls in Big bazaars, Spencers’ & Malls. The above the ground activities spanned across newspapers, radio channel & TV. Live media screens all across the country also ran the promotions. Tupperware India sponsored a hindi movie festival on UTV Movies for the first time. Facebook campaign was the highlight of the whole plan as we ran a contest on facebook – asking people to write farewell letters to the bugs and ants in their kitchen. The contest was an immediate hit & Tupperware India fanbase increased from mere 8000 to 30000 fans in less than a week