The Father figure

An American innovator and amateur inventor with many a strange idea, mostly of practical utility, was a creative and adamant man whose acumen showed in the creation of ordinary and familiar household products that combined thrift with post war (WW II) yearning of modernity and modernization.

While polythene was being perfected, Tupper started working as a model maker in Leomister, Massachusetts, under license of the chemical giant Du Pont in 1937. The discovery of Nylon would later be attributed to Du Pont. And having familiarized with the first plastics, he founded in 1939 “Tupper Plastics Company”.

The Mother of Sales

True to her name “Wise”, this remarkable young woman revolutionized the selling of Tupperware products, when the tried and tested methods of selling failed to achieve the desired results for Tupperware, with her direct one-to-one sales method, post 1949.

Brownie Wise with her PolyT Parties broke all sales records, when she convinced Tupper to change his distribution system radically by only using home parties and Tupperware Hostesses who would demonstrate the products to a select group of female friends.

The Legacy

The confluence of a revolutionary product and it’s unique utilitarian designing based on a simple principle of  “what you see, is what you get”, along with perfection of home-based sales technique of a cross cultural home party philosophy, Tupperware has since its inception become a cult through several decades and still on the top of its game.