NO TIME TO WASTE
We have always focused on reducing impact on the environment by providing reusable, durable and easy-to-use solutions that help minimize plastic and food waste. We are now extending our vision by committing to significantly reduce our impact on the issue of waste. We are planning large steps to ensure waste reduction at every step of the lifecycle of our product – design, manufacturing and distribution, to consumption, recycling and recovery.
Association with Zomato Feeding India:
In 2016, Tupperware India partnered with Zomato Feeding India to kick-start a campaign against Food Wastage. Tupperware helped Feeding India serve over 12 lakh meals to over 2 million people. Tupperware has donated over 2500 containers to Zomato Feeding India, in the 4 years of association. These containers are used by the organization to collect leftovers and store food for the needy.
The brand also donated INR 5 on the sale of every ‘Keep Tab’ product in the month of April in 2020. These donations were utilized by Zomato Feeding India to set up community fridges across cities. To add volume to the food being collected, Tupperware will organize a grain collection drive with select distributors once the lockdown is over.
CARE FOR FOOD started by Tupperware® India
Tupperware as a brand believes in conserving, preserving and celebrating food, and all its solutions aid effective utilization of resources, including time, effort and food items – raw or cooked. The brand celebrates the spirit of ‘Care for Food’ in the month of April every year and undertakes various initiatives to spread the message of reducing food wastage.
Nourish the Needy Campaign during COVID-19
Tupperware India announced measures to support daily wage earners during the 2020 all-India lockdown. The brand partnered with Zomato Feeding India again in their effort to eradicate hunger amidst the chaos spread by COVID-19. Caring for food, particularly preservation is a part of Tupperware brand’s DNA and therefore Tupperware wanted to ensure that no one goes hungry in times where there is paucity of food. To assist Zomato Feeding India with their endeavor to feed daily wage workers who have been hit the hardest during this lockdown, Tupperware extended its support to serve over 5000 families. Zomato Feeding India’s initiative, ‘Feed the Daily Wager’, aimed to provide food support to families and to help them have a reliable and nourishing supply of meals in the absence of employment opportunities.
Through our campaign Nourish the needy we motivated our associates to contribute towards the Feed The Daily Wager cause and further matched the total contribution.